[2011-2015] The Death of Ultimate Marvel

Probably one of the most clear, visually striking ways to show the difference between the 2000s and 2010s is to juxtapose the Ultimate Marvel comic line between its beginning and its ending:

I’m sorry, I’m not going to give a plot summary for this one

What started out as a fresh re-imagining of Marvel’s continuity-mired, aging superhero world in the 21st century became itself a continuity-mired mess, one that, once the Marvel Studios movies themselves became a fresh re-imagining of Marvel in the 21st century, became so obsolete that the entire universe was destroyed in a crossover event.

What happened, though?

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