Artificial Shortages of Every Single Nintendo Product Ever Made [2012-2019]

Here is a brief history of Nintendo’s undying love for artificial shortages.

Nintendo got cocky from the Wii. It sold out really badly in its first Christmas season; nobody could get one, and everyone wanted one. It created a fire that fueled the console’s amazing success in the years to follow. Possibly thanks to its incredible scarcity, the Wii quickly took off to become the second-best-selling console of all-time.

So when the Wii U stalled out of the gate and did NOT sell out in Holiday 2012, Nintendo apparently took the lessons of the Wii’s success, assumed that scarcity was the only way it succeeded, and decided to redo the same exact same strategy with every stupid piece of hardware they ever released!

Xenoblade Chronicles (2012)

tiny xenoblade

Nintendo decided to hang the game out to dry with not a single clue that it could ever succeed. This made no sense because Xenoblade was already a critically acclaimed smash in Japan and Europe, but Nintendo of America just had no confidence here. It suffered stock shortages in the UK because it was so popular… And yet they still did it!

It was a Gamestop exclusive, so its copies were already going to be sparse. A major example of artificial shortages if there ever was one. But when it inevitably earned its status as a modern classic, Gamestop decided to go even further into craven business practices by causing an artificial price boost to its own copies.

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