They don’t really do fast food and junk food tie-ins with big blockbuster movies that much anymore. That was very much a product of the 90s and 00s, and after the first Avengers movie in 2012, you hardly saw it outside the inevitable Star Wars brand tie-ins, which are universal constant.
I’ve always wondered why exactly that is, but then I remember how Fant4stic went.
Everyone remembers the moment Avengers came out and changed cinema forever. I’m sure it was widely expected that, after the rousing success of the first two Iron Man movies and the decent runs by the first Thor and Captain America, this whole Marvel Cinematic Universe experiment was going to work. A crossover between a bunch of popular movies into one big adventure was always going to be a hit. But just how much of a hit, I’m not sure anyone could have guessed.