Clay Models in Promotional Art

I love this stuff. Isn’t it great?

It’s honestly pretty silly looking back that you have these simplistic 8-bit or 16-bit graphics, and the way you think you can accurately represent that in marketing is by making some clay models of the characters. It’s surely expensive enough that 2D art, or even live-action actors, surely would have been a more sensible option.

But all these years later, and I look at the clay promo art for video games as some of the coolest stuff ever. Just look at all of this:

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The Wii U, Switch, & the Short Life of Asymmetrical Multiplayer

In my last article about how I accidentally predicted the future of Nintendo’s home consoles when I was sixteen, I talked about the way that Nintendo pretty quickly moved away from some of the ideas I was most excited for, abandoning the Wii U to die and in effect turning the Nintendo Switch into what may very well become their highest-selling system ever (perhaps behind the DS).

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That Time I Predicted the Wii U and Switch Eight Years Ago (Part One)

This is something I locked away in the recesses of my mind until recently, but as I was stumbling around old computer files looking for something to blog about, I remembered that I accidentally predicted the future of video game consoles. I even posted about it in my high school-era blog, which you can read here.

It was April 2011, and I was thinking about the next Nintendo console, which I figured would be announced at the upcoming E3 press conference for a release in 2012. I figured what the essentials would be for a new system, what Nintendo absolutely needed to survive in the field after the Wii’s lagging end-tail sales, then what I thought might be able to be enhanced from the Wii era. That brought me to the idea of new controller designs, and thinking about how Nintendo loves to try new innovations, I ruminated on just what they might to to differentiate themselves.

Turns out, for all my teenage weirdness I was a bit of a prophet about the future direction of console video gaming.

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