Clay Models in Promotional Art

I love this stuff. Isn’t it great?

It’s honestly pretty silly looking back that you have these simplistic 8-bit or 16-bit graphics, and the way you think you can accurately represent that in marketing is by making some clay models of the characters. It’s surely expensive enough that 2D art, or even live-action actors, surely would have been a more sensible option.

But all these years later, and I look at the clay promo art for video games as some of the coolest stuff ever. Just look at all of this:

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